The Franchise Handbook by Kevin B. Murphy

Author:Kevin B. Murphy
Language: eng
Format: epub
Publisher: Atlantic Publishing Group, Inc.
Published: 2006-06-15T00:00:00+00:00

New Products

One task you might be asked to tackle is testing new products before they are distributed to the entire franchise system. Because the introduction of a new product takes a great investment, this is a very important task. You will be part of the team that decides whether the new product will be likely to be profitable despite advertising, training, signage, new packaging, and the other costs associated with it. A new product may bring many new customers to your location during the trial and to all the franchises once it is introduced more widely.

Your successful promotion of a new product will highlight your worth to your franchiser. If the product fails, do not worry. You will have gained new customers, and the failure of the product will have no financial impact on you. Rather, costs associated with the product will be borne by the franchiser.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.